The Complete Publishing Engine
Hand us the mandate and we run the commercial side end to end, positioning, marketing, PR, go-to-market, launch, and live operations. A full publishing operation on demand, working for you, not taking a cut of your IP.
Independent strategy · Games & entertainment
YOUR NEXT
BIG MOVE.
Strategy, storytelling and launch expertise.
From indie ambition to global impact.
25+
Years Experience
EU · NA · APAC · AFRICA
Markets Covered
Daedalic
PlayStation
Level Infinite
Activision
Rockstar
Take 2
Plaion
Sharkmob
Gamer Network
DECK13
Knights Peak
Seriously
Blizzard
Tencent Games
My.Games
Gamigo
Mirebound
Spielfabrique
Wild River
Headup
Epic Games
Saber Interactive
Aesir
Crytek
Bambaa
NEX
Daedalic
PlayStation
Level Infinite
Activision
Rockstar
Take 2
Plaion
Sharkmob
Gamer Network
DECK13
Knights Peak
Seriously
Blizzard
Tencent Games
My.Games
Gamigo
Mirebound
Spielfabrique
Wild River
Headup
Epic Games
Saber Interactive
Aesir
Crytek
Bambaa
NEX
Clients:
Daedalic×
PlayStation×
Level Infinite×
Activision×
Rockstar×
Take 2×
Plaion×
Sharkmob×
Gamer Network×
DECK13×
Knights Peak×
Seriously×
Blizzard×
Tencent Games×
My.Games×
Gamigo×
Mirebound×
Spielfabrique×
Wild River×
Headup×
Epic Games×
Saber Interactive×
Aesir×
Crytek×
Bambaa×
NEX×
Daedalic×
PlayStation×
Level Infinite×
Activision×
Rockstar×
Take 2×
Plaion×
Sharkmob×
Gamer Network×
DECK13×
Knights Peak×
Seriously×
Blizzard×
Tencent Games×
My.Games×
Gamigo×
Mirebound×
Spielfabrique×
Wild River×
Headup×
Epic Games×
Saber Interactive×
Aesir×
Crytek×
Bambaa×
NEX×
Work & Impact
The work.
The impact.
From first positioning to global launch. Explore the games, teams and campaigns we help move forward.
Go-To-Market
The Occultist
Led the full go-to-market strategy for DALOAR Studios' debut title, published by Daedalic Entertainment — a first-person paranormal thriller shipping on PC, PS5 and Xbox Series X/S.
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Go-to-Market
Star Trek Voyager: Across the Unknown: Global Go-to-Market Strategy
Spearheaded the comprehensive global Go-to-Market (GTM) strategy for Star Trek Voyager: Across the Unknown, a highly anticipated, narrative-driven 4X/strategy title. The campaign focused on leveraging the established Star Trek IP's massive, multi-generational fanbase while simultaneously attracting core strategy gamers. We designed and executed a multi-phase campaign spanning brand positioning, asset production, global communications, and launch coordination, ensuring maximum visibility and pre-order momentum.
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BizDev, Publisher Management, Marketing
Mirebound Interactive — Causal Loop
When Mirebound Interactive a three-person studio founded by ex-Blizzard veterans Kai Moosmann and Daniel Radschun, as well as Julian König, first approached ZR Consulting, they had an ambitious vision and a compelling prototype, but no publisher and no clear path to market.
Mirebound needed to transform Causal Loop, a narrative-driven first-person puzzler built in Unreal Engine 5, from an early-stage concept into a commercially viable product with the right publishing partner.
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Go-to-Market
Mandragora: Global Go-to-Market Strategy
Designed and executed the comprehensive global go-to-market (GTM) strategy for Mandragora, a highly anticipated 2D dark fantasy RPG. This included full management of the communications funnel, spanning brand positioning, asset creation, channel strategy, and launch execution, leading to significant visibility and a strong foundation for post-launch success.
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Launch Campaign
Painkiller Launch Campaign: Discord Video Quest
Designed and executed a pioneering, community-centric launch activation for the Painkiller franchise revival using the Discord Video Quest feature. The campaign successfully leveraged the platform's native engagement tools to drive brand awareness, boost wishlists/purchases, and generate high-quality user-generated content (UGC) by incentivizing players to stream the game to their friends.
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Brand Strategy
Exoborne: Brand Strategy, Positioning, and Reveal
Developed and executed the comprehensive brand strategy for Exoborne, a major new IP for a high-stakes, tactical extraction shooter from a renowned AAA studio. This project included defining the game's official name, positioning, key unique selling propositions (USPs), core narrative pillars, and coordinating the global reveal at The Game Awards, successfully establishing a strong, distinct identity in a competitive genre.
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Event Strategy
Level Infinite: Gamescom Booth
Strategic oversight and executive leadership for the Level Infinite Gamescom presence. Leading global teams to design, coordinate, and execute a massive, multi-title booth activation that successfully unified the brand, maximized media coverage, and achieved record player engagement.
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What I Do
Expertise for
your next chapter.
Senior thinking and hands-on delivery across the full player journey.
01
Brand Strategy
Building distinctive studio identities and game brands that resonate with players and partners based on more than 25 years of experience in the industry.
02
Strategic Communications
Crafting narratives that cut through the noise. Press strategy, key message development, and stakeholder management, as well content as creation and distribution through media and creators is where we shine. We understand that authentic and relevant content matters most and know how to plan, produce and distribute it.
03
Go-to-Market Planning
Comprehensive launch strategies for games, studios, and services. Market analysis, campaign architecture and funnel modelling that connect all the dots along the customer journey, whether we only provide parts of the campaign or all of it.
04
Market Expansion
Expert guidance for entering the global markets. Set in Europe we are at home in the world with network experts and partners in all Top Tier markets such as Europe, North America and the APAC region.
05
Publisher Relations
Bridging the gap between development studios and publishing partners because we understand both sides and their specific needs based on years of experience in working with publishers and developers.
06
Event & Trade Show
We understand how to reach consumers in real life as much as we do digitally and know how to connect both worlds with end-to-end strategies for major Gamescom, GDC, and other key industry shows as well as bespoke events.
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Publishing as a service
Everything a Publisher Does.
None of the Overhead.
We deliver the complete publishing stack, or step in to fill specific capability gaps, for developers and publishers alike. Take the whole stack, or just the pieces you're missing. Either way, you keep your rights, your revenue, and your roadmap.
A publisher's full capability set, without the publishing cut, the loss of IP, or the loss of control.
Plug the Missing Piece
Already have a team? We slot into the gaps, the one discipline you're short on, the capacity you need for a launch spike, or the senior expertise you don't have in-house. Publishers and devs both use us to extend, not replace.
Marketing strategy & campaigns
PR & media relations
Go-to-market planning
Brand & positioning
Community management
Influencer & content
Storefront & platform relations
Localization management
Launch & live operations
Performance & paid media
Partnerships & business development
Analytics & reporting
Years in Games
Let’s talk publishingDelivery is powered by a network of senior experts and vetted agencies, specialists who've shipped at every scale, assembled around your specific needs. You get publisher-grade capability with consultant-grade focus, and a single point of accountability.
Tell us where you are and what you're missing, we'll map the stack to your needs.
Zoran Roso
Founder & Principal Consultant
The Founder
More than 25 years at the
Heart of the Industry
Zoran Roso stands as a highly influential veteran of the video game and entertainment industry, with a distinguished career spanning over 25 years in global publishing, marketing, and leadership roles. His professional journey includes serving in significant executive positions at some of the world's most recognizable gaming giants, including Rockstar Games/Take 2 Interactive, Activision Blizzard, and Sony PlayStation, where he was instrumental in the marketing and strategic positioning of flagship AAA franchises and brands. Most recently, he leveraged this extensive experience as the Global Publishing & Marketing Director at Tencent Games, a critical role focused on expanding the company's international reach and developing successful go-to-market strategies for its massive portfolio of internal and partner studios.
Now operating as the founder of ZR Consulting, Zoran continues to drive success in the industry by advising major global publishers and developers. His firm specializes in crafting winning strategies for international brand development, optimizing live service performance, and executing flawless launch plans across all major platforms, including console, PC, and mobile. An active figure in the global games community, his career is marked by a clear strategic vision and a successful track record in translating complex products into global commercial successes.
Experience across
- Rockstar Games / Take-Two
- Activision Blizzard
- Sony PlayStation
- Tencent Games
Creators
Creative
Brand Activation
Analytics
Media Partners
Connected expertise
My Approach
A Network-Driven
Consulting Model
We leverage a carefully cultivated network of industry specialists, media partners, and creative talent to deliver solutions beyond what any single agency can offer, tailor-made to each individual project or campaign in order to create bespoke solutions that matter on a global scale, without overhead.
Connected Ecosystem
Access to a curated network of media professionals, creative talent, and industry insiders built over 25+ years.
Focused Expertise
Deep vertical specialization in gaming and entertainment means strategies built for your industry and your individual project, not adapted from another.
Agile Delivery
Senior-level thinking without the overhead of a large agency. Fast decisions, direct access, and tailored execution.
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Inner Circle
Our Experts
A curated network of trusted partners, specialists and collaborators.
Christian Denk
Partner & Senior Consultant, Events & Brand Activation
Event and activation specialist behind some of the most memorable industry moments at Gamescom, PSC, EGX and beyond. Christian transforms trade show presence into measurable B2B outcomes, from booth concept to follow-up programme.
Jean-Marc Broyer
Partner & Senior Developer Advisor
Helps studios with production and build analysis, turning operator experience into clear feedback and proven methods that deliver results. Investors reduce risk and back stronger teams; publishers strengthen portfolios and build lasting franchises; independent studios gain clarity and deal readiness.
Martin Pitzl
Senior Marketing & Publishing Consultant
Two decades of senior marketing and publishing leadership across European games and hardware. Martin brings hands-on experience from the full publishing stack, launch architecture, portfolio strategy, and the operational discipline that AAA scale demands.
Andreas Traxler
Senior Consultant, Crowdfunding Platforms
Crowdfunding specialist with deep expertise across Kickstarter, Indiegogo, and platform-agnostic community campaigns. Andreas turns pre-launch attention into validated demand and committed players who are invested before launch day.
Bernd Berheide
Senior Consultant, PR & Communications
Senior PR and communications strategist with extensive relationships across International gaming media. Bernd leads launch comms, thought leadership placement, and the high-stakes messaging moments that define a studio's public profile.
Stefan Wehler
Senior Media Strategist
Media strategist with deep performance marketing expertise. Stefan architects paid funnels across Meta, Google, TikTok, and programmatic, with a focus on retention and lifetime value, not just install counts.
Oliver Kortemeier
Senior Creative & Art Director
Senior creative leader with a sharp eye for the visual language that makes games stand out. Oliver shapes art direction and creative strategy across key art, trailers, and brand assets, translating a game's soul into the imagery that sells it.
Boris Giesl
Senior Video Producer & Editor
Senior video producer specialising in trailers, dev diaries, and branded content that move the needle for games. Boris brings cinematic instinct to every cut, from announcement teasers to launch trailers, building the narrative arc that audiences actually remember.
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Testimonials
What Clients Say
ZR Consulting was instrumental in shaping the launch campaign for Painkiller. The strategic foresight and deep understanding of audience engagement through Discord provided a massive boost to our execution, ensuring a truly impactful rollout
Jérôme Ortmann
Sr. Brand Marketing & Portfolio Director, Saber Interactive
ZR Consulting provided exceptional clarity to our strategic brand efforts, both at the studio level and across our specific game projects. The insights delivered were crucial for aligning our overarching vision and strengthening DECK 13's market positioning.
Lars Janssen
CEO, DECK 13
Navigating a brand as dynamic as Fortnite requires a highly nuanced strategic lens. ZR Consulting delivered exceptional insights and campaign optimizations that significantly sharpened our approach and elevated our marketing effectiveness.
Manuel Bronner
Marketing Director, Epic Games
Having ZR Consulting support our ongoing marketing and publishing efforts has been invaluable. The consistent, high-level strategic guidance ensures we navigate the complexities of the current market with absolute confidence.
Jonas Hüsges
COO, Daedalic Entertainment
After more than 25 years in the games industry, I can clearly say that the go-to-market guidance from ZR Consulting stands out. Their publishing expertise and sharp business development perspective helped us refine our positioning and significantly strengthen our commercial roadmap.
Marc Bosch
CEO DeeBee Entertainment & Software
For the global Go-to-Market of Mandragora, ZR Consulting delivered outstanding strategic clarity. The expertise brought to our global brand marketing made a tangible, positive difference in how we approached our rollout.
Mario Gerhold
Global Brand & Marketing Director, Knights Peak / MY.GAMES
Latest Insights
The Fall of the Custodial Studio
Featured
October 9th, 2026
The Fall of the Custodial Studio
Is the era of the single-IP "custodial studio" coming to an end in AAA video game development? As modern AAA production budgets routinely scale past $200M, Microsoft's strategic overhaul of Halo Studios, transitioning from legacy engine maintenance to an agile Unreal Engine 5 co-development framework, signals a fundamental shift in how mega-franchises are built, sustained, and monetized. In my latest newsletter, I break down the lethal combination of technical debt, corporate vendor tenure limits, and monolithic organizational design that forced one of gaming’s most iconic IPs to completely pivot its operational playbook.
Read on LinkedIn
September 25th, 2026
The Neural Brush
As AAA development budgets eclipse $200 million, a quiet revolution in neural rendering is fundamentally rewriting the economics of video game publishing and back-catalog monetization. In our latest deep dive, we explore how NVIDIA’s DLSS 5 and its 3D-guided neural rendering architecture are slashing remaster production cycles from years to months, unlocking mid-tier IP portfolios while triggering a severe technological divergence between PC and console strategies.
Will the projected surge of AI-modernized legacy titles crowd out unproven AA and indie releases on digital storefronts, and how can publishing directors navigate the widening cross-platform pipeline fracture? Dive into the full article to explore the market projections, financial benchmarks, and strategic implications reshaping the future of game publishing.
Read →
September 18th, 2026
Scale vs. Specificity
The myth of the "broad-appeal" safe bet has officially broken, and trying to build games for everyone has become the fastest way to burn capital. In my latest edition, I break down why the greenlight playbook is being rewritten around audience fragmentation, backed by market data from Bain, Newzoo, and SteamDB. When half of new releases struggle to hit even 10 reviews and player conversion plateaus, what does sustainable portfolio risk actually look like?
I examine why mid-budget mass-market titles are stalling while dedicated vertical specialists thrive, and address the fatal miscalculation many publishers make with generative AI: using it as a balance-sheet band-aid rather than a precision tool. Can tech efficiency ever save an ambiguous pitch, or does it simply accelerate failure? Dive into the full article to explore the new rules of greenlighting and where true pricing power lives in today’s ecosystem.
Read →
Sizzle Reel
Many Projects, One Reel
A short look at the games, studios, and stories I've helped bring to market across the last few months.
Get in Touch
Let's Build Something
Extraordinary
Whether you're preparing for a major launch, repositioning your studio, or need a strategic sounding board — we are here to help.
Email
info@zrconsulting.de
Location
Germany · Available Worldwide
Availability
Currently accepting new projects
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